AI is the easy part.People are where change is won

I help leaders see what their AI programme is missing: the real reasons adoption stalls long before anyone notices the investment isn't paying off.

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Giorgia Prestento

20+ years of international experience

FTSE 100 clients and medium-sized companies

MSc Behavioural Science and MBA

Author of Master the Change Maze

Speaker at conferences, universities and enterprises

The barriers nobody is measuring

Every AI investment starts with a strategy and leadership intent behind it. What determines whether it pays off is whether that alignment survives contact with the rest of the organisation.

Ask your leadership team how confident they are today, and the honest answer is usually low; two or three out of ten is common, months in. That's rarely a technology problem. It's a behavioural one, somewhere between what your board expects and what's actually happening on the ground.

It might be trust. It might be confidence, relevance, or the quiet fear that using AI signals a lack of judgement. The barrier is different in every organisation, which is exactly why guessing doesn't work.

The AI Blind Spot Diagnostic starts with your leadership team's alignment, then finds out which of six behavioural barriers are active further down, and where. Knowing that is the difference between an investment that pays off and one you quietly write off.

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Two views. One clear picture.

I start with your leadership team: getting precise on the strategy behind the investment, and where alignment is real versus assumed. Then I look at what's actually true for the people expected to deliver it, through the AI Blind Spot Diagnostic, run anonymously, so people tell you the truth instead of what they think you want to hear.

You leave with a clear, evidence-based picture of where adoption is stalling, and the prioritised actions to fix it. In weeks, not months, you'll have an answer your board can act on.

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Track record across two decades of change

AI moves faster than any change I've led before, and puts people's confidence in their own judgement on the line. I've spent twenty years learning exactly those patterns.

“I highly recommend Giorgia to any business that wants to succeed in its change journey. Her insights on behavioural change shape both strategy and implementation, and create the context for successful change”
Pietro MattioniManaging Director, Campari UK & Nordics
“Working with Giorgia was a game-changer, a trusted advisor always challenging the thinking, questioning the status quo and taking every effort to change behaviours for the better”
Alison JenkinsVP Global Reward, Pearson
“Giorgia is passionate about delivery, incredibly focused, she was always collaborative and agreeable including in the most difficult of times. We should take her DNA and clone a hundred of her”.
Richard LetzeltnerHead of Capability and Organisational Development, Egypt
Giorgia Prestento

About me

I have worked with organisations around the world for 20 years to deliver complex change by combining strategic delivery with a deep understanding of human behaviour.

I got hooked early in my career when I watched a team move from resistance to real commitment once the benefits were clear. Since then, my focus has been simple: build belief and remove friction, to deliver tangible results, whatever the culture or context.

More about me

Book and thought leadership

Master the Change Maze by Giorgia Prestento Read the book

More thought leadership

Writing Articles and my Substack, GiorgiaOnChange, on what derails change Read → Video On leading change and organisational strategy Watch → Podcasts Where I've been a guest, on change and AI adoption Listen → Talks Available as a speaker on why AI adoption stalls, and the blind spots behind it Get in touch →